capra studiosTrailGoat
A planning tool for trail and ultra runners. Route, pace, fuel and kit, in one place.
A trail run is a series of decisions.
Route, pace, fueling, and kit belong to the same day out. TrailGoat brings those decisions into a connected product for trail and ultra runners.
A clear way into the product.
The website introduces the experience through the terrain and the decisions runners need to make. A direct path to planning sits alongside course discovery.
An interface built around the run.
Course planning, pacing, and fueling tools give the product its structure. The design keeps those related tasks within a recognizable visual system.
A character beyond the interface.
The brand film takes TrailGoat into three dimensions: blocks assemble into the goat, the character flips, and the pieces resolve into the wordmark.
Show the plan taking shape.
The product’s scroll-driven story connects the course, elevation, pacing, and fueling in one visual sequence.
A mark becomes a character.
Blocks assemble into the goat, it flips, and the pieces settle into the wordmark.
say hi
Let’s make
an impression.
Tell us what you’re imagining. We’ll find the right way to build it.
info@caprastudios.co ↗