01 / Start with one story
Choose a campaign and keep its graphics, copy and destination together. The 30-post sequence alternates studio, service, project and educational content. It is an ordered plan, not a publishing schedule.
02 / Choose the light
Daylight uses warm paper, black type and flat highlights. Blacklight uses near-black violet, pale lavender type and luminous accents. The color-field series adds six bolder statements. Use one edition consistently within a carousel.
03 / Pick the right format
Square: 1080 × 1080. Portrait: 1080 × 1350. Vertical: 1080 × 1920. Landscape: 1200 × 627. Pinterest: 1000 × 1500. Stories keep key content below the top UI and above the lower caption area; preview the destination app’s current overlays.
04 / Edit with the real fonts
Editable SVGs include live text and embedded fonts. The font files and their OFL licenses are in brand/fonts. Install Red Hat Display, Red Hat Text and Sedgwick Ave Display if your design app does not load embedded SVG fonts. The Python generator and source JSON are included.
05 / Print the PDF
Production layouts include bleed and trim boxes where appropriate. Print at 100% size, use the two-page card PDFs for front/back, and have your printer confirm orientation and color conversion. Letterheads use normal margins without bleed. The full-bleed blacklight card is best proofed on the stock you intend to use.
06 / Use the real contacts
Personal: Kris Brown, kris@caprastudios.co, 770-757-3000. General studio promotions: info@caprastudios.co. All QR codes open the studio homepage. No social handles were invented.
07 / Know what is included
420 PNG designs and their editable SVGs. 14 silent MP4s. 12 carousel PDFs. Print PDFs and duplex cards. Four signatures. Six email drafts. 60 distinct post concepts with 132 copy entries. Bios, a 30-post sequence, font licenses, source files and an inventory.
08 / What was verified
Visual review of the exported designs, automated dimensions and text-bound checks, embedded-font PDFs, print trim boxes, video dimensions/duration and the generated QR destinations. This library is published for access and downloads. Social posts and email drafts have not been sent or scheduled.
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